So should your company start to engage with the debate about the benefits of Industry 4.0 or is it too early in the sales life-cycle and a waste of your valuable time? Like many of our clients, there is confusion over the difference between embracing big data and Industry 4.0 You would not be alone if you thought that they were the same thing. Industry 4.0 (the introduction of sensors through the supply chain and reaching into the installed customer base) is the latest stage in industrial development. Starting with Steam (1.0), then electrification and mass production (2.0), mass production and the introduction of micro-processors (3.0). Data, an immense amount of data is produced by these same sensors. And hence you have arrived at Big Data and how a company harnesses and uses it to create value.